Directed by Gary Hustwit (USA, 2018, 75 min.). Digital. English and German with English subtitles.

This new documentary from Gary Hustwit (Helvetica) explores the life and work of Dieter Rams, who has left an indelible mark on the field of product design with his iconic work for Braun and Vitsœ. His creations have touched the lives of millions of people; so many of us have had a Braun coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. Or an Oral-B toothbrush. Or a Vitsœ 606 shelving system.

Rams’s philosophy is codified in his “ten principles for good design,” a list of edicts that champions simplicity, honesty, and restraint, and still applies to design theory and practice today. His philosophy extends beyond design, positing that life should be lived without distraction, visual clutter, or superfluous possessions. Thus, Rams is not only a design documentary, but also a rumination on consumerism, materialism, and sustainability. Featuring original music by Brian Eno.

Followed by a discussion with director Gary Hustwit.

Watch the trailer


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