Museum of Fine Arts, Boston, is Pretty in Pink this October with Think Pink Exhibition and Illumination in Honor of Breast Cancer Awareness Month

BOSTON, MA (September 24, 2013)—An evening dress blooming with roses, fuchsia designer heels and a glittering pink topaz brooch are among the fashions on view in Think Pink, opening October 3 at the Museum of Fine Arts, Boston (MFA). To mark the exhibition opening and honor Breast Cancer Awareness Month, the MFA will host an Illumination Ceremony on the evening of October 2, and light the Museum pink each evening for the remainder of the month. Think Pink features approximately 70 objects, including dresses, suits, jewelry and accessories by designers such as Christian Dior, Dolce & Gabbana, Ralph Lauren, Christian Louboutin and Oscar de la Renta and is complemented by graphic illustrations, photography and paintings. On view through May 26, 2014 in the Museum’s Loring Gallery, Think Pink will also highlight dresses and accessories from the personal collection of the late Evelyn H. Lauder, who was instrumental in creating awareness of breast cancer by choosing the color as a visual reference. The Think Pink Media sponsor is WCVB-TV Channel 5.

“We are pleased to present this unique exhibition that traces the evolution of the color pink, illustrated with spectacular examples of high fashion throughout history,” said Malcolm Rogers, Ann and Graham Gund Director of the MFA. “The exhibition features, among other treasures, a recent gift of clothing and accessories from the late Evelyn Lauder, a great friend of the Museum whose collection shines in the context of fashion and accessories from the MFA’s collection.”

Drawn from across the MFA collections and complemented by a selection of loans and recent acquisitions, Think Pink presents rarely seen objects that explore the color’s social impact as its popularity ebbed and flowed over time. Closely tied to modern fashion and femininity, the color pink carries a unique level of social significance. By exploring the history and changing connotations of the color in fashion and visual culture from the 18th century to the present, Think Pink sheds light on changes in style, the evolution of pink for girls/blue for boys and advances in color dyeing techniques. The iconic color came into fashion during the 17th century and was worn by both men and women through the 18th century, as seen in pieces such as a dashing Man’s formal suit (1770-1780) or a silk Stomacher (1700-1730) for a dress. The Gem-set brooch with pendant drop (about 1850) features a stunning pink topaz stone, showing off the timeless popularity of pink accessories and jewelry.

It wasn’t until the 19th century that pink became more associated with clothing for women, as men adopted the dark, sober business suit as a way to distinguish from the lighter hues that were perceived as more feminine—a trend that was firmly established by the 1920s and 1930s. After WWII, the slogan “think pink” was meant to encourage women to embrace their femininity after men returned from the war. Pink tones were seen not only in clothing but consumer goods, appliances and even automobiles. The association of pink with women was well established by 1957, when the Audrey Hepburn film Funny Face included a scene where a character resembling fashion columnist Diana Vreeland designed an issue of her magazine around the color, singing and dancing to the George Gershwin number “Think Pink.”

The transformation of pink fashion for men would come full circle in the 1970s when Robert Redford wore Ralph Lauren’s bold pink suit in The Great Gatsby movie. The pink Man's Suit (2013) displayed in the exhibition is a copy of Lauren’s ensemble, made exclusively for Vogue’s international editor-at-large Hamish Bowles—complete with silk taffeta tie, nubuck shoes and silk cord cuff links. While pink styles for men continue to evolve, the ubiquity of pink for women continues, seen everywhere from globe-trotting socialites picking their favorite fashions to little girls engulfed by pink toys and trinkets. The photograph Seo Woo and her Pink Things (2006) by JeongMee Yoon comments on the persistent gender associations of color in contemporary life.

“Pink is one of the most evocative yet socially meaningful colors in the spectrum. Fashionable, symbolic and immensely popular, its use and meanings have a rich, complex and sometimes contradictory history,” said Michelle Finamore, Curator of Fashion Arts at the MFA. “Delving into that history through images, fashion and objects from the Museum’s collection explains our contemporary notions of pink as a cultural phenomenon, which only recently has become associated with the feminine.”

The links between the color pink, flowers and femininity will also be explored through objects such as flowered dresses and fashion accessories with floral motifs, including the intricate Woman’s Hat (1945-1955) from Flo-Raye. Dior’s introduction of his dramatic “New Look” in 1947 was based upon the petals at a flower’s center (the corolla). Accentuating a woman’s curves with softly rounded silhouettes, he created what he called “women-flowers,” which can be seen in the designer’s evening ensemble from 1956. Similar associations continue into the present day, as seen in Dolce & Gabbana’s cabbage rose-patterned Woman’s dress (1995-96). The garment’s peek-a-boo bra alludes to yet another association with the color pink–that of lingerie and undressing. Kenneth Paul Block’s fashion illustration Female model in pink satin and lace nightgown (1978) by British designer Janet Reger is an earlier example of the affiliation, while the Ivory and pink silk and lace corset previously worn by the performer Dita Von Teese is a more modern instance.

More recently, pink has come to symbolize the effort to combat breast cancer around the world. Evelyn Lauder, who founded The Breast Cancer Research Foundation––now headed by Mrs. Lauder’s husband Leonard––was instrumental in creating this association. Think Pink will feature several items from Mrs. Lauder’s personal collection, including a 2010 Oscar de la Renta dress, Christian Louboutin Greissimo pumps (about 2005), Boho Fuzzy Felt Mules (2005) designed by Emma Hope, a Feathered headpiece (mid-20th century) designed by fashion photographer Bill Cunningham (who worked as a milliner under the label “William J.” in the 1940s and 1950s), and a contemporary evening dress by designer Naeem Khan.

On Wednesday, October 2 at 7 p.m., the MFA will show its continued support of Breast Cancer Awareness Month with an illumination ceremony at the Huntington Avenue entrance that will light the Museum pink. WCVB-TV’s Heather Unruh will flip the switch, which will light the building––both the Huntington and Fenway sides—every evening during the month of October. The MFA first illuminated the Museum pink in 2006 with Evelyn Lauder as part of The Estée Lauder Companies’ BCA Campaign’s Global Landmark Illumination Initiative.

The exhibition opens to the public on Thursday, October 3, and on Friday, October 4, MFA First Fridays will celebrate Think Pink with guests invited to wear their brightest pink clothing, sample pink cocktails, enjoy free cotton candy and hear music by resident DJ Denise LaCarubba. MFA First Fridays are held on the first Friday of each month from 6–9:30 p.m. and feature fine art, music, cash bars and delicious tapas available for purchase for visitors 21 and over.

Press Images and Social Media

High-resolution images from the exhibition are downloadable in the Press Room image library at /news. Exhibition visitors will be invited to share photographs of their favorite pink objects or outfits and to say what the color means to them on the Museum’s social media channels. Photos can be submitted by using the hashtag #ThinkPinkMFA on Instagram, and select photos will be featured on the Museum’s Facebook, Twitter, Google+ and Instagram pages.

Join the conversation about the MFA on Twitter: and Facebook:, and watch MFA-related videos at

Founded by Evelyn H. Lauder in 1993, The Breast Cancer Research Foundation (BCRF) has raised more than $450 million in the last 20 years to advance the world's most promising breast cancer research to achieve prevention and a cure in our lifetime. Currently, 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs. For more information, visit

The Museum of Fine Arts, Boston (MFA), is recognized for the quality and scope of its encyclopedic collection, which includes an estimated 450,000 objects. The Museum’s collection is made up of: Art of the Americas; Art of Europe; Contemporary Art; Art of Asia, Oceania, and Africa; Art of the Ancient World; Prints, Drawings, and Photographs; Textile and Fashion Arts; and Musical Instruments. Open seven days a week, the MFA’s hours are Saturday through Tuesday, 10 a.m. – 4:45 p.m.; and Wednesday through Friday, 10 a.m. – 9:45 p.m. Admission (which includes one repeat visit within 10 days) is $25 for adults and $23 for seniors and students age 18 and older, and includes entry to all galleries and special exhibitions. Admission is free for University Members and youths age 17 and younger on weekdays after 3 p.m., weekends, and Boston Public Schools holidays; otherwise $10. Wednesday nights after 4 p.m. admission is by voluntary contribution (suggested donation $25). MFA Members are always admitted for free. The MFA’s multi-media guide is available at ticket desks and the Sharf Visitor Center for $5, members; $6, non-members; and $4, youths. The Museum is closed on New Year’s Day, Patriots’ Day, Independence Day, Thanksgiving, and Christmas. For more information, visit or call 617.267.9300. The MFA is located on the Avenue of the Arts at 465 Huntington Avenue, Boston, MA 02115.