Hyundai Motor Company welcomes you to Hallyu! The Korean Wave – an enchanting exploration of the prolific progress of Korean popular culture – presented at the Museum of Fine Arts, Boston.

In line with our vision of “Progress for Humanity,” Hyundai Motor Company passionately supports the flourishing of arts and culture around the globe. Our commitment to fostering human creativity and freedom reflects our identity as an innovation-driven and eco-conscious enterprise. At a time when Korean culture is captivating people’s imaginations and strengthening myriad connections the world over, we are truly honored to be part of this meaningful endeavor through our dedicated sponsorship at MFA Boston.

“We are immensely proud to contribute to this significant exhibition, which showcases Hallyu’s growing global influence and creative expressions through art, fashion, photography and more,” said Mr. Ilbum Kim, Executive Vice President at Hyundai Motor Group. “Our company is devoted to enhancing our engagement with communities and individuals around the world, acting upon our belief that arts and culture form an essential pillar of humanity and sustainability.”

Hallyu! The Korean Wave illuminates the remarkable rise and worldwide impact of Korean pop culture through thematic explorations of technological advancements, dramas and cinema, K-pop, and the realms of beauty and fashion. Hallyu – the fruit of Korea’s rapid political, social, and economic growth on the back of the enduring US-Korea alliance – stands as a testament to the power of global collaboration and friendship, whose spirit resonates with Hyundai Motor Company’s aspirations for our shared humanity and sustainable planet.

We extend our sincere gratitude to MFA Boston for its unwavering support for Korean culture and its companions from all corners of the world. The miraculous journey of Hallyu has created numerous bonds, and we look forward to another exciting chapter of our friendship through Hallyu! The Korean Wave.