BOSTON (March 12, 2025)—The Museum of Fine Arts, Boston (MFA), has partnered with technology company Endstate to connect visitors to the upcoming exhibition Van Gogh: The Roulin Family Portraits. This partnership merges fashion with technology to provide a unique experience for art enthusiasts and fashion lovers alike.

Endstate has designed custom NFC-enabled apparel featuring selected works from Van Gogh: The Roulin Family Portraits. The limited-edition collection features three exclusive pieces inspired by the MFA’s iconic works by Van Gogh: 

• A mid-weight graphic t-shirt featuring Enclosed Field with Ploughman (1889)
• A heavy-weight hoodie featuring a large scale print of Ravine (1889) on the back of the product
• An embroidered cap inspired by Postman Joseph Roulin (1888)

Each item in the limited edition collection not only showcases stunning Van Gogh-inspired designs, but also offers item holders exclusive benefits:

• Complimentary VIP entry to MFA Late Nites on March 28, to see the exhibition ahead of the public opening
• Private Spotlight Talk with MFA conservator Lydia Vagts
• Behind the scenes video of Van Gogh artwork and installation

“Our continued partnership with MFA Boston allows art enthusiasts to engage with the Museum and its world-class collection in unprecedented ways, unlocking special access to this incredible Van Gogh exhibition,” said Bennett Collen, CEO at Endstate. “These are not just exceptionally designed pieces—each one is an experience. The technology aspires to redefine what people expect from the products they own.”

“Our ongoing partnership with Endstate amplifies the Museum’s commitment to sharing its collections both in person and virtually,” said Debra LaKind, Director of Business Development and Strategic Partnerships at the MFA. “The limited edition collection adds a contemporary twist to Van Gogh’s signature style. Endstate’s technology not only enhances access to MFA programming, exhibitions, and collections, it delivers an experiential connection to art through our authentic product collaborations.”

The Endstate x MFA Boston collection is available for purchase online and in the MFA Shop

About Endstate

Endstate embeds NFC chips into physical products, deepening customer engagement, protecting brand authenticity, and generating incremental revenue for the world’s leading brands. Endstate’s 3chips unlock a powerful software suite to connect customers to exclusive digital content and experiences, and give brands unparalleled insights into customer behavior. Endstate’s patent-pending Authenticated Resale marketplace technology is the first to facilitate guaranteed authentic, peer-to-peer resale of items containing NFC chips, allowing brands to participate in the resale market while gaining new customer relationships.

About the Museum of Fine Arts, Boston

The MFA brings many worlds together through art. Showcasing masterpieces from ancient to modern, our renowned collection of more than half a million works tells a multifaceted story of the human experience—a story that holds unique meaning for everyone. From Boston locals to international travelers, visitors from all over come to experience the MFA—where they reveal connections, explore differences and create a community where all belong.

Open six days a week, the MFA’s hours are Saturday through Monday, 10 am–5 pm; Wednesday, 10 am–5 pm; and Thursday–Friday, 10 am–10 pm. Plan your visit at mfa.org.